98-030
Dosen
serliw@petra.ac.id

Serli Wijaya, S.E., M.Bus., Ph.D

Ketua Program Magister Management

  • sejarah pendidikan
    Economics major in Marketing Management (S1)
    Universitas Airlangga Surabaya
    Lulus:1998
    Business in Hospitality & Tourism Marketing (S2)
    Universitas Victoria, Melbourne, Australia
    Lulus:2004
    Philosophy in Hospitality & Tourism Marketing (S3)
    University Victoria, Melbourne, Australia
    Lulus:2015
  • konsentrasi penelitian

    Research Area 1: Visitor behavior termasuk di dalamnya area terkait visitor travel experiences, visitor decision making.
    Research Area 2: special interest tourism meliputi culinary tourism, senior tourism, halal tourism, and urban and cultural tourism.
    Research Area 3: hotel and tourism marketing termasuk penelitian di area service quality di hospitality and tourism industry, destination marketing,
    and destination branding

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